Who We Are

Comfort isn't going to get you anywhere!

Progress - the kind that changes physical appearances, personal relationships and life trajectories - is only possible when it's chased with a hungry spirit, a vulnerable attitude and a willingness to experience a little discomfort.  Sweat, tears, sore muscles, setbacks, bruises and bad days!  These are the badges of honor worn by those who take action to change their lives in the pursuit of a newer, better self.  Big or small, these actions move us forward.  And that's why we are here!

1768 is an apparel company inspired to take action in our own lives and inspire action in others!  We are about embracing the discomfort of the work poured into progress.

Go One More!

EMBRACE THE disCOMFORT!